Black Star
  Beer

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Keven P. Guercio


When you walk in to our tasting room, it is hard to miss the happy, shiny-headed bald guy behind the bar.

That's Kev. You may know him as a wicked snowboarder, a crazy lead singer or a shrewd business man, but do you really know Keven? This is our attempt to bring all of his "people" a little closer to understanding the man behind the legend.

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His Bio
Keven was born and raised in Santa Monica, CA. His extensive family (uncles, cousins, etc.) all lived in Santa Monica as well, and his great grandfather was one of the founding fathers of the city. He was a legacy student at Santa Monica High School, following in the footsteps of his father and grandfather. Emilio Estevez, Charlie Sheen, Holly Robinson, Dean Cain, Sean Penn and Rob Lowe all went to his school as well. His Dad was a football coach and he spent his youth involved in sports of all kinds (including surfing), but his passion was skateboarding. Of the 70-some skate parks around his home turf, Keven was a member of thirty-five.

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After high school Keven went to college to study architecture, but left a few credits away from finishing his degree because a passionate, rumbling fever was burning inside of him. The skateboarder of youth was morphing into a SNOWBOARDER!

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His destiny was calling to him. It was calling him to run to the hills, open a snowboard shop and find his beautiful wife, Heidi.

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In late 1995 Keven, a pregnant Heidi and their son Max found their way north to Whitefish and we nabbed him in early 1996. Things around here have never been quite the same.

You Always wanted to know about his...

First Beer:
"I was thirteen. My mom dropped me and my friends off at Open Gym while she went to the Laundromat. I had this big friend named Linden who was this huge, giant guy with facial hair and big muscles. He was a mammoth. He could buy beer, so we had him buy us each a quart of Old English 800. We sat in the shadows of the gym for three hours and drank ourselves silly. Before she came to get us, I ran to the store and bought some gum. I threw about sixteen pieces of gum in my mouth to cover up the smell so she wouldn't know."

First Kiss:
"I was in fifth grade and her name was Wendy. She went to the school across town. We went to see 'Towering Inferno' (which I had already seen about fifteen times) and we kissed the whole time. She tongued me!!"

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Hero: His Dad

Favorite Cartoon: Felix the Cat

Favorite Comic: Fantastic Four

Dream Car: '55 Porsche Speedster convertible or '59 Impala convertible

Favorite Food: Mexican. "I'm from LA."

Dream Vacation: An obscure beach with his wife

Favorite Movie Tough Guy: Rutger Hauer

Favorite Movie Babe:"Do home movies count?"

Favorite Music (as a kid): 70's funk

Favorite Music (now): 70's funk

Favorite Movies (by category):

Classic: Casablanca
Scary: Scream
Suspense: Play Misty for Me
Disney: The Jungle Book
Romance: The English Patient
Action: Enter The Dragon
Comedy:(Tied) Back to School or Blazing Saddles
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