The Legend

Furry Fish

Become a friend of the furry fish.

The Fur Bearing Fish & Black Star Beer ask for your assistance. Black Star Beer wants to do its part in conserving the natural habitats of Fur Bearing Fish and all creatures, large and small, myth and marvel. You can join Black Star Beer and the furry fish in protecting the habitats and forests of Big Sky and beyond when you purchase a ‘Friends of The Furry Fish’ T shirt. A portion of the proceeds will be donated to the Bob Marshall Wilderness Foundation, one of the largest and completely preserved mountain ecosystems in the world — the kind of wilderness most people can only imagine. We would appreciate your support even if it is simply becoming a fan on our Facebook page or going as big as purchasing an amazing, one of a kind, supremely soft, vintage fitting T shirt. Have a beer. Save a furry fish.

Purchase your own black star furry fish t shirt

Email us at with size and preference for men’s or women’s tee and we’ll ship you your very own Furry Fish T shirt!

What is the Bob Marshall wilderness?

The Bob Marshall Wilderness is named after early forester, wilderness preservation pioneer, and Wilderness Society cofounder Bob Marshall. This region was set aside as the South Fork, Pentagon, and Sun River Primitive Areas in 1941, and designated as wilderness in 1964. Here is one of the most pristine mountain ecosystems in the world — the kind of wilderness most people can only imagine: rugged peaks, alpine lakes, cascading waterfalls, grassy meadows, shimmering streams, a towering coniferous forest, and big river valleys. The Wilderness, which includes the North and South Forks of the Sun River and the South Fork of the Flathead River, runs for 60 miles along the Continental Divide, with elevations ranging from 4,000 to more than 9,000 feet. A huge escarpment called the Chinese Wall, a part of the Divide, highlights the Bob’s vast untrammeled beauty, stretching more than 22 miles with an average height of more than 1,000 feet. The Chinese Wall extends into Scapegoat Wilderness to the south. The Bob Marshall Wilderness Complex (which encompasses Bob Marshall, Scapegoat, and Great Bear Wildernesses) is habitat for the grizzly bear, lynx, mountain lion, wolf, black bear, moose, mountain sheep, mountain goat, elk and a variety of other birds, mammals and plants. You’ll find more than 1,000 miles of trails. Some trails are well-used and maintained, while more primitive trails take you deeper into Montana’s largest Wilderness. (this excerpt was taken from

What is the Bob Marshall wilderness foundation?

The Bob Marshall Wilderness Foundation (BMWF) is a nonprofit organization that assists in maintaining and restoring the trail system of the Bob Marshall Wilderness Complex with national organizations, youth groups and individual volunteers. The BMWF fosters wilderness stewardship skills and education through volunteer opportunities in Montana’s premier wilderness area and surrounding wild lands. Working with the US Forest Service in the Bob Marshall Wilderness Complex to identify trail system improvements, the BMWF creates educational, challenging, environmentally minded and scenic trail service projects into “The Bob”. Find out more by going to their website at or calling them at 406-387-3808.

What is a Furry Fish?

There are many theories on the evolution of the fur bearing fish (or fur bearing trout if you are native to the Montana, Wyoming, and Canadian wilderness regions.) Some say that the creature evolved its thick coat to protect itself from the extreme cold of northern waters. According to another lesser-known theory, this species of trout owes its fur to four jugs of hair tonic that were accidentally spilled into the Arkansas River (in Colorado) sometime during the 1870s. Whether you believe in the myth of the furry fish or the marvel that is has become as it hangs on mantels and walls of Montana natives, the oddity of the creature still finds a place in the hearts and minds of those who call Big Sky home. For more information go to  –